R.I.D.E.S is participating at the NBDA Retail Summit and Bentonville Bike Fest

In our continuing love affair with everything about bicycles and the IBD’s (Independent Bike Dealers), Frank and Jody from Ensure Protect will join a mix of suppliers and NBDA members at the upcoming Retailer Summit and Bentonville Bike Fest. Since 2019 R.I.D.E.S (Ride It Daily Extended Service) has been offered by some of the top IBD's [...]

By |May 13th, 2024|Categories: IBD, Retailer Experience, Service Contract|0 Comments

Happy Newd Year from Ensure Protect—Check out the Podcast from the NBDA

Happy New Year from Ensure Protect Check out the Podcast! 2023 is starting off with some travel. CES in Las Vegas this week to discuss our Connected Device Program and meet with current and potential partners sharing our thoughts about how to serve the IOT market consumers. Then we are off to CABDA in Ontario next [...]

How Covid brought back Aesop

Tesla goes 0-60 in what? Fast enough to beat a Gulfstream down a runway? Xfinity lets you download a movie how fast? “Stupid fast” if I remember right. “I feel the need for speed” was a favorite line that came from a “Top Gun” in training. Fast chips. Fast food. Why is speed so revered? Laying [...]

Some Thoughts about Offering Service and Maintenance Agreements featured at the NBDA

Agreements Brought to you by Frank McMillan, founder of Ensure Protect, developer of R.I.D.E.S, (Ride it Daily Extended Service), fellow rider and 45 year vet of the service contract industry. Here he is on a training ride near Emerald Bay in Tahoe Whether your customers are avid road, mountain riders, casual city cruisers, gravel riders or [...]

Chloe and Paula Go Places Cross Country Bike Trip—R.I.D.E.S along for the ride.

Recently, Johnny Velo Bikes in Columbus, Ohio, met a young lady who wanted to ride across country. I've been happily reminded why I am in this business, that bike riders are the best, Independent Bike Dealers are super helpful, and R.I.D.E.S gives a national presence for local dealers for both sales and service. She and her [...]

Crush Covid-19 Tour days 26 to 32 Mountain Memorial Masks Minimal

Day 26 Left Deadwood and made the “detour” to the Mt Rushmore Memorial in the Black Hills, (stunningly gorgeous) on my way to Wyoming to see Larsen’s. I was amazed how many people were there on a Thursday morning, but even more amazed at how few of those visitors were wearing masks. What is the statement [...]